2013 Santa to the Sea—Fast Facts
• HOURS: 7:30AM – 12:30PM
• LOCATION: Oxnard, CA
Santa to the Sea is a non-profit event borne out of a desire to give back to the community. What started in 2003 as a toy drive to celebrate the relocation of the world’s largest Santa Claus from Carpenteria to Oxnard has now grown into a robust running event, toy drive, and community fundraiser.
Now entering its 6th year, Santa to the Sea includes a sanctioned half marathon and a 2-person half marathon relay, plus 5K and 1K Kids fun runs.
The Santa to the Sea Scholarship Fund partners with the Oxnard College Foundation to award $500 scholarships to local high school students and adults continuing their education at Oxnard College. Funded by allocating $5 of every race entry to the program, Santa to the Sea awarded more than 50 scholarships in 2012. The Santa to the Sea Toy Drive collects more than 2,000 items for needy children in the area, with distribution at Santa Claus Park on the Saturday before Christmas. Additional fundraising flows from the event’s Charity Challenge, where runners raise money for local charities of their choice.
Half Marathon and 2 Person Half Marathon Relay
(8:00am start with a 4 hr. limit for both races)
–Both races start at the iconic Santa Claus statue off the 101 freeway in Oxnard and end at the Marine Emporium Landing in Channel Islands Harbor.
• 5K Fun Run (8:00am start)
• 1K Kids Fun Run (8:45am start)
• Both of these races start and end at the Marine Emporium Landing.
Finish Line Festival
Marine Emporium Landing, Channel Islands Harbor,
3600 S. Harbor Blvd., Oxnard, CA 93035
Here is where it all comes together for thousands of race participants, spectators and supporters. Crowds congregate early to visit vendors and get in position to cheer the runners in, beginning with the 5K and 1K finishers, followed by the half marathoners from around 9:30am thru noon.
Audience – Participants
Sponsors can count on reaching and influencing up to 7,000 people on race day, including 2,800+ runners and another 3–5,000 spectators and supporters. And runners are well known in marketing circles for their outstanding demographic profiles.
Strong Marketing Support
Consumers in and around Ventura and L.A. counties learn about Santa to the Sea via a comprehensive marketing campaign across print, broadcast, online, and social media platforms. Monthly e-newsletters reach more than 5,700 race and event enthusiasts and more than 2,200 followers keep informed daily on the Santa to the Sea Facebook page.
Valuable Marketing Sponsorship
Cost-effective sponsorship programs provide local businesses the opportunity to enhance their image, market and brand their goods and services, build customer relationships, and help Santa to the Sea realize its scholarship, toy drive and fundraising goals.
Sponsors receive exposure across on-site, print, online, and social media marketing channels—top level sponsors also enjoy valuable Naming Rights to event venues, special activities and race components.
To learn more about Santa to the Sea sponsorship opportunities,
please contact Marty Lieberman at 818–512-5892 or firstname.lastname@example.org