2013 “Sil­ver” Spon­sor­ship Package

Exhibit A—Silver Sponsorship—2013 Santa to the Sea

Sun­day, Decem­ber 8, 2013
Half Marathon, 2-Person Relay, 5k Fun Run & Kids 1K Fun Run

From the Santa to the Sea (Event) to (Sponsor):

Pro­mo­tional Benefits

•  Right to use Event marks and logo
•  1st right of refusal to renew “Sil­ver” des­ig­na­tion for 2014

NAMING RIGHT ENTITLEMENT (1)
Sil­ver spon­sors “own” one (1) Event Nam­ing Right. Spon­sor will be branded with the enti­tle­ment wher­ever pos­si­ble across print, online, broad­cast and on-site mar­ket­ing exe­cu­tions. Spon­sor to choose Nam­ing Right enti­tle­ment from the fol­low­ing options (sub­ject to availability):

•  2-Person Relay
•  5K Run/Walk (includes run­ner race bibs)
•  1K Kids Run (includes run­ner race bibs)
•  Packet Pickup
•  Run­ner Goody Bags
•  Race Shut­tles & Buses
•  Start Line Area
•  Water Station—Mile 2
•  Water Station—Mile 4
•  Water Station—Mile 6 (Plaza Park)
•  Water Station—Mile 8
•  Water Station—Mile 10
•  Water Station—Mile 11 and 5K “Turn”
•  Water Station—Mile 12
•  Fin­ish Line Festival
•  Santa’s Vil­lage at Fin­ish Line Festival
•  Fin­ish Line Chute
•  Fin­ish Line VIP Pavilion
•  Run­ner Recov­ery Row (food & hydration)
•  Race Recov­ery Tent
•  Infor­ma­tion Sta­tion (includes Lost & Found)
•  Vol­un­teer Program
•  Char­ity Challenge
•  Neigh­bor­hood Challenge
•  Toy Drive and Giveaway
•  Edu­ca­tional Scholarships
•  Cos­tume Contest
•  Green Team

On-Site Mar­ket­ing

Fin­ish Line Fes­ti­val Exhibit Space

•  Up to 10’ x 20’ space at Fin­ish Line Fes­ti­val (Chan­nel Islands Harbor)
•  Space size and loca­tion sub­ject to availability
•  Includes elec­tric­ity (110-volt)
•  Spon­sor respon­si­ble for tent struc­ture, chairs, tables and other decorations
•  On-site sales sub­ject to prior approval by Event management
•  Sam­pling and/or give­away items sub­ject to prior approval by Event management

Race Goody Bag Insert

•  Oppor­tu­nity to pro­vide prod­uct / pro­mo­tional mate­r­ial for inser­tion into offi­cial race Goody Bags
•  Quan­tity: 2,800
•  Insert sub­ject to Event man­age­ment approval

P.A. Announce­ments (2)

•  Fin­ish Fes­ti­val P.A. Announce­ments (2)
•  Spots lim­ited to 10 sec­onds each
•  Copy pro­vided by Spon­sor (sub­ject to Event man­age­ment approval)

Nam­ing Right Ban­ner (pro­vided by Event; includes spon­sor logo)

•  Ban­ner (1) pro­motes Spon­sor Nam­ing Right
•  Size: 10’ wide x 3’ high

Fin­ish Line Fes­ti­val Ban­ner (pro­vided by Spon­sor (hung by Event)

•  Oppor­tu­nity to have one (1) ban­ner dis­played at Fin­ish Line Festival
•  Size/Material require­ments: 8’ w x 3’h vinyl ban­ner with grommets
•  Sub­ject to Event man­age­ment approval

PRINT MARKETING

Spon­sor Ad—Official Race Program

•  ½-page, four-color ad
•  5,000+ dis­tri­b­u­tion
•  Spec­i­fi­ca­tions and dead­lines to be pro­vided by Event

Press Release (1)

•  Group Release
•  Announces spon­sor­ship level and Nam­ing Right entitlement

ONLINE MARKETING (www.santatothesea.com)

Spon­sor E-Coupons

•  Down­load­able PDF coupons
•  Coupon page linked from ALL Event pages
•  Coupon pro­vided by sponsor
•  Spec­i­fi­ca­tions and dead­lines to be pro­vided by Event

BRANDING and LOGO EXPOSURE

On-Site

•  Race T-Shirts (text name)
•  Spon­sor “Thank You” Ban­ners (pro­duced by Event)

Print

•  Mar­ket­ing posters
•  Race Pro­gram Spon­sor Page

Online

•  Home page “crawl” logo
•  Spon­sor page logo & link
•  Nam­ing Right page logo & link

VIP HOSPITALITY—TICKETS—PARKING

•  Half Marathon Race Entries (4)
•  Fin­ish Fes­ti­val VIP Park­ing (2)
•  Fin­ish Fes­ti­val VIP Pavil­ion Passes (4) (Includes food and drink)

Con­tact: Marty Lieber­man ▪ 818–512-5892 ▪ marty@liebermanconsulting.net