2013 “Gold” Spon­sor­ship Package

Exhibit A—Gold Sponsorship—2013 Santa to the Sea

Sun­day, Decem­ber 8, 2013
Half Marathon, 2-Person Relay, 5k Fun Run & Kids 1K Fun Run

From the Santa to the Sea (Event) to (Sponsor):

Pro­mo­tional Benefits

  •  “Offi­cial (prod­uct) of the 2013 Santa to the Sea”
  •  (Exclu­sive to Gold sponsors)
  •  Cat­e­gory exclu­siv­ity in Offi­cial spon­sor­ship level

Cus­tom Con­sumer Promotion

  •  Designed to ben­e­fit both the Spon­sor and the Event
  •  Pro­mo­tion based on sponsor’s mar­ket­ing objectives
  •  Event sup­ports via print, online, broad­cast and on-site marketing
  •  Plan­ning and exe­cu­tion requires 3-month lead time prior to Event
  •  Exclu­sive to Gold sponsors
  •  Right to use Event marks and logo
  •  1st right of refusal to renew “Gold” des­ig­na­tion for 2014

Nam­ing Rights Enti­tle­ments (2)

Gold spon­sors “own” two (2) Event Nam­ing Rights. Spon­sor will be branded with the enti­tle­ments wher­ever pos­si­ble across print, online, broad­cast and on-site mar­ket­ing exe­cu­tions. Spon­sor to choose Nam­ing Right enti­tle­ments from the fol­low­ing options (sub­ject to availability):

  •  2-Person Relay
  •  5K Run/Walk (includes run­ner race bibs)
  •  1K Kids Run (includes run­ner race bibs)
  •  Packet Pickup
  •  Run­ner Goody Bags
  •  Race Shut­tles & Buses
  •  Start Line Area
  •  Water Station—Mile 2
  •  Water Station—Mile 4
  •  Water Station—Mile 6 (Plaza Park)
  •  Water Station—Mile 8
  •  Water Station—Mile 10
  •  Water Station—Mile 11 & 5K “Turn”
  •  Water Station—Mile 12
  •  Fin­ish Line Festival
  •  Santa’s Vil­lage at Fin­ish Line Festival
  •  Fin­ish Line Chute
  •  Fin­ish Line VIP Pavilion
  •  Run­ner Recov­ery Row (food & hydration)
  •  Race Recov­ery Tent
  •  Infor­ma­tion Sta­tion (includes Lost & Found)
  •  Vol­un­teer Program
  •  Char­ity Challenge
  •  Neigh­bor­hood Challenge
  •  Toy Drive & Giveaway
  •  Edu­ca­tional Scholarships
  •  Cos­tume Contest
  •  Green Team

On-Site Mar­ket­ing

Fin­ish Line Fes­ti­val Exhibit Space

  •  Up to 10’ x 20’ space at Fin­ish Line Fes­ti­val (Chan­nel Islands Harbor)
  •  Space size and loca­tion sub­ject to availability
  •  Includes elec­tric­ity (110-volt)
  •  Spon­sor respon­si­ble for tent struc­ture, chairs, tables and other decorations
  •  On-site sales sub­ject to prior approval by Event management
  •  Sam­pling and/or give­away items sub­ject to prior approval by Event management

Race Goody Bag Insert

  •  Oppor­tu­nity to pro­vide product/promotional mate­r­ial for inser­tion into offi­cial race Goody Bags
  •  Quan­tity: 2,800
  •  Insert sub­ject to Event man­age­ment approval

P.A. Announce­ments (6 total)

  •  Start Line P.A. Announce­ments (2)
  •  (Exclu­sive to Gold sponsors)
  •  Fin­ish Fes­ti­val P.A. Announce­ments (4)
  •  Spots lim­ited to 10 sec­onds each
  •  Copy pro­vided by Spon­sor (sub­ject to Event man­age­ment approval)

Nam­ing Rights Ban­ners (pro­vided by Event; includes spon­sor logo)

  •  Ban­ners pro­mote Spon­sor Nam­ing Rights
  •  Two (2) ban­ners for each Nam­ing Right
  •  Size: 10’ wide x 3’ high

Fin­ish Line Fes­ti­val Ban­ners (pro­vided by Spon­sor; hung by Event)

  •  Oppor­tu­nity to have up to two (2) ban­ners dis­played at Fin­ish Line Festival
  •  Size/Material require­ments: 8’ w x 3’h vinyl ban­ners with grommets
  •  Sub­ject to Event man­age­ment approval

Data­base Marketing

Cus­tom E-Blast to Event Database

  •  5,700+ dis­tri­b­u­tion list
  •  One-time use for Spon­sor communication
  •  Copy/art pro­vided by Sponsor
  •  E-blast dis­tri­b­u­tion through Event
  •  Exclu­sive to Gold sponsors

Spon­sor­ship and Link—“Santa to the Sea” E-Newsletter

  •  Spon­sor­ship of pre-race e-newsletter
  •  Newslet­ters pub­lish monthly
  •  Dis­tri­b­u­tion to more than 5,700 subscribers
  •  Includes link to Spon­sor web site

Print Mar­ket­ing

Spon­sor Ad—Official Race Program

  •  Full-page, four-color ad
  •  5,000+ dis­tri­b­u­tion
  •  Spec­i­fi­ca­tions and dead­lines to be pro­vided by Event

Press Releases (2)

Cus­tom Release

  •  Announces cus­tom pro­grams, Offi­cial des­ig­na­tion, and Nam­ing Rights entitlements
  •  Exclu­sive to Gold sponsors

Group Release

  •  Announces Offi­cial des­ig­na­tion and Nam­ing Rights entitlements

Online Mar­ket­ing (www.santatothesea.com)

Home Page Ban­ner Ad & Link

  •  Ad rotates with other sponsors
  •  Exclu­sive to Gold sponsors

Spon­sor E-Coupons

  •  Down­load­able PDF coupons
  •  Coupon page linked from ALL Event pages
  •  Coupon pro­vided by sponsor
  •  Spec­i­fi­ca­tions and dead­lines to be pro­vided by Event

Face­book Marketing

  •  Recog­ni­tion and link on Santa to the Sea Face­book page

Brand­ing and Logo Exposure

On-Site

  •  Race T-Shirts (logo)
  •  (Exclu­sive to Gold sponsors)
  •  Spon­sor “Thank You” Ban­ners (pro­duced by Event)

Print

  •  Mar­ket­ing posters
  •  Print adver­tis­ing
  •  (Exclu­sive to Gold sponsors)
  •  Race Pro­gram Spon­sor Page

Online

  •  Home page rotat­ing logo button
  •  (Exclu­sive to Gold sponsors)
  •  Home page “crawl” logo
  •  Spon­sor page logo & link
  •  Nam­ing Rights pages logo & link

VIP Hospitality—Tickets—Parking

  •  Half Marathon Race Entries (8)
  •  Fin­ish Fes­ti­val VIP Park­ing (4)
  •  Fin­ish Fes­ti­val VIP Pavil­ion Passes (8)
  •  (Includes food and drink)

Con­tact: Marty Lieber­man ▪ 818–512-5892 ▪ marty@liebermanconsulting.net

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Our Sponsors, Santa To The Sea Marathon